Ruberic

VZT1 Task 318.1.5-06-15

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| Exemplary | Score/Level |

Articulation of Response (clarity, organization, word usage, ease of understandability) | The articulation of the response is skillful. |   |

Accuracy of Mechanics (grammar, punctuation, spelling) | The work includes no readily detectable major or minor errors. |   |

A1. Product Support of Mission Statement | The candidate provides a credible and well-supported explanation of how the selected small appliance supports Company G’s mission statement provided in the introduction. |  “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”

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A2. Product Classification | The candidate provides a credible and well-supported classification of Company G’s products using the three-way consumer product classification system. |   |

B1. Target Market | The candidate provides a precise description of the target market for the company’s product. |   |

C1. Analysis of Competitive Environment | The candidate provides a credible and well-supported analysis of Company G’s competitive environment utilizing Porter’s Five Forces model of competitive forces. |   |

D1. Strengths | The candidate provides a precise and well-supported description of 3 of Company G’s strengths related to the marketing of the new product. |  a line of top-quality small appliances, production process that is very efficient in terms of labor and production-line time and that will result in very little raw materials waste. lowest-cost producer in the small-appliance industry.

Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, brand and logo |

D1a. Support | The candidate provides appropriate support for 3 of the chosen strengths. |   |

D1b. Strengths as Core Competencies | The candidate identifies at least 2 strengths that should be considered as core...