Com3708 - Assignment 3 Portfolio - Unisa

COM3708 –

ADVERTISING AND

PUBLIC RELATIONS

Name: Kausar Azam, Student #50161733

Semester 1, 2015

Assignment 03:

527886

Kausar Azam

Student #50161733

COM3708 – Advertising and Public Relations

Assignment 03 - 527886

AFFIDAVIT

I, the undersigned, hereby affirm that the portfolio contains my personal work.

Name: Kausar Azam

Student Number: 50161733

Date: 07/04/2015

A witness' name: A Azam

1

Kausar Azam

Student #50161733

COM3708 – Advertising and Public Relations

Assignment 03 - 527886

TABLE OF CONTENTS

TOPIC

PAGE

PHASE 1: ASSESS

3-9

PHASE 2: CREATE

9 - 17

SOURCES CONSULTED

18

APPENDIX

NUMBER

19

2

Kausar Azam

Student #50161733

COM3708 – Advertising and Public Relations

Assignment 03 - 527886

INTEGRATED COMMUNICATION CAMPAIGN

PHASE 1: ASSESS

1.1

Identify the communicator

1.1.1

Identity an organization or organizations that you will approach with the proposal

to plan a communication campaign. Write down the name of the organization

(s) and its (their) contact details:

Name of organization: HOPE For Exceptional Needs

Contact details: www.hopeksa.org

Phone: 00966-2-6996475

Mobile: 0566956887

Fax: 6996475 Extn 114

Email: info@hopeksa.org

Address: Amir Sultan Street, behind Uno Chicago Grill, Abu Taqi Street, Al Nahda

2, Postal Code: 21454, Jeddah, Saudi Arabia

1.1.2

Write a letter to the owner/manager/organization in which you explain that you

would like to meet him/her to propose the planning of a communication

campaign. You should also explain what the campaign will entail. Explain that

those concerned will be under no obligation to implement the campaign, and

say what the planning process will require. Remember, this first act of

approaching the organization is also an act of communication – convincing the

organization and its management that you can add value to the organization

(selling yourself with your expertise). Attach the letter to your...