China Personal Hygiene Market Analysis and Forecast 2016

China Personal Hygiene Market Share and Size, Trends and Growth, Consumer and Market Insights, Analysis Forecasts 2020

Summary

The Chinese Personal Hygiene market will register high growth led by Soap category in both value and volume terms. The Bath and Shower Products category is forecast to register the fastest growth during 2015-2020.

Key Findings

Of the three categories analyzed, Soap will be the largest value category, registering a CAGR of 10.0% during 2015-2020

Male population accounted for the majority of Anti-Perspirants and Deodorants consumption in China

Convenience Stores is the leading distribution channel accounting for more than one third of the overall Personal Hygiene distribution

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Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Content

Introduction

Report Scope

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Country Context

Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Chinese Personal Hygiene market

Historic and forecast consumption in the Chinese Personal Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Average category level pricing

Segment share in a category (value terms) and change in market...