Japan Personal Hygiene Market 2016 Size, Share, Trends and Forecast 2016

Japan Personal Hygiene Market Share and Size, Trends and Growth, Consumer and Market Insights, Analysis Forecasts 2020

Summary

A declining birth rate and an ageing population are creating new dynamics in the consumer goods market in Japan. The Personal Hygiene market in the country is forecast to register moderate growth in value terms during 2015-2020 led by Bath and Shower products while the Soap category is forecast to register fastest growth. Japanese consumers prefer Personal Hygiene products featuring premium scents and textures and with new features.

Key Findings

The Personal Hygiene market in Japan is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

Soap category is forecast to register the fastest growth during 2015-2020

Hypermarkets and Supermarkets is the leading distribution channel in the Japan's Cosmetics and Toiletries market

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Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Table Of Content

Introduction

Report Scope

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Country Context

Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

Value and volume analysis for the Japan's Personal Hygiene market

Historic and forecast consumption in the Japan's Personal Hygiene market

Category volume consumption analysis by gender, age, education and urbanization

Degree of trade up/down in the Japan's Personal Hygiene market

Volume analysis by category

Historic and forecast value analysis by category

Winners and losers by...