Submitted by: Submitted by deeptheravi
Views: 10
Words: 3096
Pages: 13
Category: Business and Industry
Date Submitted: 03/30/2016 10:28 AM
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Fortune Rice Bran Health Oil
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The way forward…
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Submitted by:
Piyush Singh (p35067)
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Deepthi Ravindran (p35122)
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Haritha S K (p35130)
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A Promotional Strategy for Fortune Rice Bran Health Oil in
Anand
EXECUTIVE SUMMARY:
Title: Promotional Strategy for Fortune Rice Bran Health Oil in Anand
Product: Fortune Rice Bran Health Oil
Manufactured by: Adani Wilmar
Faculty guide: Prof. Ram Manohar Vikas
Participants’ name: Piyush Singh, Deepthi Ravindran, Haritha S K
„As „healthy‟ edible oil, rice bran oil fits in well enough with our „healthy lifestyle choices‟. It
has vitamins, antioxidants, nutrients and is trans-fat-free too. It is also delicate and flavorful.
While all these aspects may hold well, are each one of us aware about it – in other words do
normal people prefer consuming them?‟
OBJECTIVES AND SCOPE OF STUDY
To understand the consumer perspectives regarding the usage of rice bran oil than
cotton seed, among the population in Anand
To increase market penetration of Fortune Rice Bran Health oil in the Anand,
thereby leading to sales
To make „Fortune Rice bran‟ a house hold name in Anand
METHODOLOGY AND SAMPLING PLAN
In order to achieve the above goals that were given, certain methodologies where adopted which
helped in collecting data and information regarding the different aspects of Fortune Rice Bran
oil. We relied on both primary as well as secondary sources for data in our endeavor to
understand the...