Selecting a Strategic Option for Walt Disney

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Selecting a Strategic Option for Walt Disney!

(Amended on 16/10/2015)

CONFERENCE PAPER · NOVEMBER 2014

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9

1 AUTHOR:

Anthony Olabode Ayodele

University of Plymouth

13 PUBLICATIONS 0 CITATIONS

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Available from: Anthony Olabode Ayodele

Retrieved on: 30 March 2016

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Selecting a Strategic Option for Walt Disney

AUTHOR: Anthony Olabode Ayodele

COURSE: International Marketing

SUPERVISOR: Kelly Strong

MODULE: PT 304 PT304

Selecting a Strategic Option for Walt Disney

Choosing a Arrowhead Strategic Options for Walt Disney, By Anthony Ayodele

An

international

Marketing

strategy for

Walt Disney

Page 1

Selecting a Strategic Option for Walt Disney

An

international

Marketing

strategy for

Walt Disney

Selecting a Strategic

Option for Walt Disney

ABSTRACT: The purpose of this report is to

analyse the Theme Park industry and the

various markets that make it up. It also

looks at Walt Disney as a player within the

industry and seeks to identify the resource

based value (RBV) internal strengths and

weaknesses,

external

threats

and

opportunities of the organisation from the

Park and Resorts segment perspective. It is

also seeks to analyse the challenges,

competition and competitive advantage of

the company on a similar basis. All with the

view of arriving at a Strategic Option to

move the company forward.

NB: This report references and is based upon

the

Chartered Postgraduate Diploma in

Marketing (Level 7) Dec 201, March 2013

Analysis and Decision Case Study linked here :

CIM Case Study

AUTHOR:

Anthony

Olabode

Ayodele

COURSE:

International

Marketing

SUPERVISOR:

Kelly Strong

MODULE: PT 304

Choosing a Arrowhead Strategic Options for Walt Disney, By Anthony Ayodele

Page 2

Selecting a Strategic Option for Walt Disney

An

international...