Strategy

Of strategies, deliberate and emergent

* Pure deliberate- things go according to plan

* Pure emergent- there must be order

* Planned strategy- plan as precisely as possible with and hope for it to be “surprise free” used in controllable/predictable environment

* Entrepreneurial strategy- person in control desires to impose their vision. They achieve this through giving direct orders. Vision only provides a general sense of direction. Vision is personal and therefore can be changed

* Ideological strategy- members of an org. share a vision and identify strongly with it

* Umbrella strategy- leaders who only have partial control over other actors in the organization. Set general guidelines and let others maneuver with them.

* Process strategy- actors have considerable discretion to control the outcome

* The unconnected strategy- pursuing own personal strategy

* Consensus strategy- different actors naturally converge on the same theme/pattern so that it becomes persuasive and there is no need for central direction or control

* Imposed strategies- environment that directly force a pattern to form

* Chart in article

Strategy as simple rules

* When a pattern emerges, jump on it and enjoy the advantage while it lasts (usually short term) “living on the edge” used in complicated, fast moving markets where growth and wealth can occur

What is strategy?

* Positioning rejected because today’s markets are dynamic and changing

* Company can outperform rivals if it has a difference and can preserve it

* Japanese co rarely have strategy

* Not without planning. Must think of different ideas to set you apart

* You must perform activities different than rivals

* You must look at what is trending, what customer wants, and how difficult it is to make it happen

* Copy things that are working and look to take it to a new level

* You must have quality people working at the company

* Growth often...