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In order to widely reach the consumers, Companies are become more creative and determined to promote their products, ideas and services in either thru advertising or public relation or both. Nowadays, certain companies do not just rely on the advertising effect to sell their product but rather in more evolutionary and smart way. Advertisements is one of the best way to promote certain products in the market however good pictures and catchy colors might not be enough to persuade the market to patronized your product but also having the great contents and a good PR will be a great idea. This mind setting leads to the existence of Public Relation.Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organization and its public. Public could include shareholders, government, consumers, employees and the media. It is the act of getting along with people we constantly come in touch with. PROs ensure internal cohesion in the company by maintaining a clear communications network between the management and employees. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding.Public relations as a separate career option has come into existence when lots of private or government companies and institution felt the need to market their product, service and facilities. Public image is important to all organizations and prominent personalities. The role of public relation specialist becomes pertinent in crisis situations when the correct and timely transmission of information can help save the face of the organization.In terms of career opportunities, Public relations is broadly practiced for product publicity, corporate publicity, to have better relations with the government, to publish corporate publications like newsletter, bulletins, magazines for employees etc.Globe as of the leading...