Niar Report

Introduction

Mcdonald’s is one of the largest food chain all over the world serving remarkable number of customers worldwide daily. Mcdonald is considered as the largest food service restaurant in the world which was established in the United States in 1940 by Richard and Maurice. McDonald’s headquarter is located in Oak Brook, Illinois. It is the world’s most well known and valuable brand in the global market as a quick service restaurant. Mcdonalds is one of the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36000 outlets. Mcdonald’s has made a high profile brand image not only because of its qualitative food but also because of cleanliness, everyday value and soon experienced management, advanced operation and customer friendly environment. Mcdonald primarily sells hamburgers, cheese burgers, chicken, French fries, breakfast items, soft drinks, milkshakes and deserts.

Mcdonalds vision statement

“To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every customer in every restaurant smile.”

Mcdonalds mission statement

“To be their customer’s favourite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.

Competitors

Every business has one or more competitors so Mcdonalds has two main competitors. First are KFC and other are Subway.

Nepal is a developing country located in South Asia. Nepal officially the federal Democratic Republic of Nepal is a country located in South Asia . It is a landlocked country located along the Himalayas and bordered to the north by china to the south , east and west by India. It is a landlocked country with area of 147,181 sq. km and a population of 28,174,724 (CBS, 2014). Nepal is a developing country with low economy.

Mcdonalds...