Club It Part 1

Club It, Part I

Stephanie Roper

Bis/219

7 February 2010

Dan Cohen

University of Phoenix

Club IT, Part I

Rueben Keys and Lisa Tejada, recent business graduates, decided to follow their dreams to open a fresh new music venue, Club IT. They opened their night club and gave it a fresh new look with high ceilings and vivacious lighting, but their Information Management is lacking. However, they do have a website that allows customers to see information, and employees to access their personal files. They’ve hired an intern to do a full analysis of their Information Technology so that they can enhance their data management and decision making aptitude.

The core need of their IT department is to identify and support the company’s primary activities and then to put into action the appropriate IT to manage them. Club IT needs to be marketing to a demographic that likes fresh music of all genres, and enjoys socializing and dancing. They also need to create an environment that keeps those clients coming back consistently.

Competitive Advantages

In order for Club IT to be as successful as the business owners’ anticipate, they will have to develop a Strategic Information System that will create a margin of competitive edge. “Organizations can leverage their platforms to develop new Web-based applications, products, and services, as well as to provide superb customer service” (Rainer & Turban, 2008 p. 5). The competitive advantages that this company needs are based more on its clientele because without them the business would cease to exist. A potential catastrophe, for example, would be for another night club to enter the business market with equal or better information technology and less expensive prices on food, drinks, and cover prices. Rueben and Lisa need to understand the importance of bargaining and purchasing power.

Customer-Oriented Strategies

Lisa was developing a strategy to expand the “members only” portion of the website. This expansion would...