Submitted by: Submitted by somi503
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Words: 2233
Pages: 9
Category: Business and Industry
Date Submitted: 04/02/2016 02:20 PM
‘Vita Pura’ organic fair trade coffee shop
Sustainable Business Report
Table of Contents
Introduction 3
Literature Review 4
Legal Structure 5
‘Vita Pura’ Organizational Structure 7
Figure 1 (Organizational Chart) 7
Marketing plan 8
Product Description: 8
Place: 9
Promotion: 10
Pricing Strategy: 10
Conclusion 11
Reference List 12
Introduction
Presently, Sustainability differentiates business, with a specific goal to enhance the point of view of the organizations and create an eco-accommodating environment. There are two fundamental establishments of sustainability witch are social prudent and ecological. The following report will give an outline of a certified organic fair trade coffee shop company catering in all the major shopping malls in Dubai, called Vita Pura Ltd. The company is set up as a Private Limited Company. Where it will mainly focus on providing organic coffee drinks and beans. The main key objectives of the business will be to make use of the least amount of resources while maximizing profits at the same time. The aim is to be able to capitalize the business without running out of the basic capital invested during start up. A business is most successful if high sales are made, therefore the business will aim to make the most sales in the first few months of starting up. The businesses are very keen on keeping all of its resources natural and also baring in mind the sustainability options available to them. One sustainability practice that the business wants to include in their business will be selling the organic coffee in recycled paper cups instead of normal plastic ones. This action would not only be one step towards sustainability but also prove profitable for the business as investing in recycled paper cups rather than plastic cups would be much cheaper for the firm and would assist in the businesses aim of reaching maximum profits in a minor way.
Literature Review
Starbucks is a successful, large company...