Business Plan Forecase

Unleashed provides a unique and convenient experience for dog owners of all kinds. Our dog collars are comfortable for the dog and super convenient for the owner. No longer do you have to worry about going through the process of locating your dog’s leash, quelling their excitement, and then putting on a leash. With our Unleashed collar, the leash is built in and is always ready when you need it. Whether it’s going for a long walk or just a quick trip outside, you always have a leash on hand.

We researched the total market potential and projected growth rate of the market to determine the market share for our product. This allowed us to forecast the unit sales for the next five years. To find our total potential market we researched the number of households in the U.S that owned at least one dog. We found that there are approximately 42.5 million households that own one or more dogs. This number is projected to steadily increase by 4% each year for the next five years.

The disposable income per capita in the United States has been rising at a steady rate over the previous 5 years and is projected to rise 34% by 2020. Also, the pet industry as a whole is growing at a rate of 4% each year. These projections, along with the growing trend of “pet pampering”, which is the personification and spoiling of pets, allowed us to make our predictions on the growth of our market.

Since we are a new business, we agreed that the first three months would be focused on our production numbers and not sell our product. We would start working on getting our website up and running as well as work on marketing our product to small pet boutiques located mostly on the west coast and in the mid-west. We estimated that at least five pet boutiques from our four target states would be interested in selling our product. In April, our numbers increase dramatically since the stores will need to stock up for the summer season, which are very popular dog-walking months. We realized that the...