Submitted by: Submitted by KarinNissim
Views: 10
Words: 2221
Pages: 9
Category: Business and Industry
Date Submitted: 04/04/2016 06:11 PM
Karin Nissim
Global Marketing Communications
Dr. Tim Malone
Integrated Marketing Communications Plan
Executive Summary
Electronic Cigarettes International group began in the late 2010 initially as an online company and later expanded its distribution channels into retailers. We offer a full range of products from disposable e-cigarettes to the most advanced Vaping products. We have many brands that offer different types of E-cigs designed for different types of smokers.
We are a consumer-based company and always put our customers first. We target smokers, as well as smokers who are trying to quit, giving them better alternatives to traditional cigarettes. We are marked “number one real tobacco taste” in the industry and provide great quality at reasonable prices.
Our objective is to become the leading company in the Electronic Cigarette industry and we achieve this by expanding our points of distribution, maintaining our low-cost strategy and continuing to differentiate our products and brands in order to resonate with consumers in local markets around the world.
We have specific marketing tools that we use to reach our customers including Television, Social Media, and the Internet. These tools have proven to work and help market our products well. We market manufacture and distribute our products and we have a specific budget for our marketing strategy and specific departments that are in charge of each phase of the marketing process.
Company Background
Electronic Cigarettes International Group is a fast growing independent marketer and distributor of electronic cigarettes that began in the late 2010. Our company started off as an online company and then expanded our distribution to retailers. ECIG became a publicly traded company on June 25, 2013 under the trading symbol ECIG.
We are marketing E-cigarettes, which are battery-powered products that imitate tobacco smoking through inhalation of nicotine vapor without the fire, flame,...