Submitted by: Submitted by ezimea
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Category: Business and Industry
Date Submitted: 04/05/2016 09:13 PM
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SWOT analysis example
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis can help you understand how your
business is positioned in relation to the market and your competitors. You can use a SWOT analysis for
any of the following:
brainstorming
business planning
strategic planning
competitor evaluation
marketing
product development
business reports
Below is an example SWOT analysis template with information and examples of what to include in each
section.
SWOT analysis subject:
Factors to
assess
Strengths
Weaknesses
Internal
factors
Include any information on any
Include information on any weaknesses, such
strengths, such as:
as:
advantages of the proposition,
disadvantages of the proposition, product
product or business
or business
product capabilities
gaps in capabilities
competitive advantages over rivals
competitive weakness versus other
innovative aspects of the
similar businesses
product/business
financial constraints
any unique selling points
poor processes and systems
resources, assets, people
lack of necessary accreditations
experience, knowledge, and data
restrictions on IT, systems or
processes, systems, IT and
communications
communications
Examples of this could be factors such as:
Examples of this could be factors such
competitors' products are superior or
as:
cheaper
product is superior to other
budget is limited
competitors
staff are untrained in new processes
product lifespan or durability
costs - compared to competitors
manufacturing processes are
efficient
IT system can easily handle
expansion
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Factors to
assess
External
factors
*'
%
Opportunities
Threats
You should include growth opportunities,...