Pldt Case Study

UNIVERSITY VISION

The premier university in historic Cavite recognized for excellence in the development of globally competitive and morally upright individuals.

UNIVERSITY MISSION

“Cavite State University shall provide excellent, equitable and relevant educational opportunities in the arts, science and technology through quality instruction and responsive research and development activities. It shall produce professional, skilled and morally upright individuals for global competitiveness.”

Republic of the Philippines

CAVITE STATE UNIVERSITY

(CvSU)

Don Severino de las Alas Campus

Indang, Cavite

(046) 415-0010 / 415-0011 (046)415-0012

Email Address: cvsu@asia.com

Submitted to:

MRS. NORMIDA HERNANDEZ

Submitted by:

SARAH P. GERONA

BSBM-BE III

(PHILIPPINE LONG DISTANCE TELEPHONE COMPANY)

INTRODUCTION

The Philippine Long Distance Telephone Company (PLDT) was started in the Philippines on November 28, 1928. The Philippines Legislature granted PLDT the franchise to establish and be able to operate telephone services, following the merger of 4 telephone companies under a common US ownership.

It was in 1967 when General Telephone and Electronic Corporation sold PLDT to a group of Filipino businessmen. The Philippine government’s intention to integrate the Philippine telecommunications industry made way for PLDT to purchase the Republic Telephone Company in 1981.

Now, PLDT is the leader in providing telecommunication services in the country. The company’s business can be divided into three main business areas: fixed line, wireless, and information and communication technology.

The fixed line business provides local calls, national and international long distance services, which operates around 2.1 million access lines. The wireless segment provides cellular, satellite, and VSAT services. PLDT provides cellular services through SMART, while Piltel is a reseller of SMART’s digital GSM capacity under its own branding and...