Food Allergy and Intolerance Products Market to Grab the Largest Market Share by 2018

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REPORT DESCRIPTION

Over the years the global food allergy and intolerance products market has developed from nascent to mainstream. The global

food allergy and intolerance products market has enormous growth prospects due to increasing number of people with allergies

and sensitivity towards specific foods. Growth in the market of such foods is mainly due to more and more people embracing

foods which are gluten-free and wheat-free. Moreover, people are shifting their food habits due to an individual choice towards

leading a healthier lifestyle. Also rise in education and advancements in diagnostic technologies results in more diagnosed

incidence of diseases.

Initially intolerance foods where confined only to pharmacies and wellness food shops but now such products are occupying

shelves of the mainstream supermarkets and grocery shops due to rising popularity of such products along with increasing

product pipeline. Large multi-retail players are coming up with their own in-house ranges of gluten-free foods such as bakery

items, cereal goods, sauces, meat items and pizza. Supermarkets are also advertising intolerance food on-line to attract the

customers. With increasing popularity of intolerance food, it is entering the restaurant domain as well with allergen-free items

present in their menus.

The United States occupies the major share of the overall food...