Mcdonald Case Analysis

McDonald’s Case Analysis

Background

Mc Donald’s is the largest multi-national corporation in the fast-food industry. The first

restaurant opened in California in the 1940’s by brothers Mac and Dick Mc Donald. The brothers

became plagued with a problem and decided to try self-serve. Their menus attracted mostly

teenager and it resulted in labor intensive work, employee-customer relationships and high turn

overs. They eventually hired an all-male crew. Mc Donald had a new objective to target the

larger more profitable family market. They introduced the Happy Meal, aimed at children so they

can appeal to the parents to go to Mc Donald’s. This case summary summarizes how

McDonald's has endured throughout its storied history and weathered backlash as well as

maintained its core roots while branching out from humble beginnings to open restaurants in

over 120 countries across the globe. McDonald’s also made a strong relationship with supplier

because this is another key success, every supplier which supply all McDonald’s products have

to comply with McDonald’s standard or specification. McDonald’s also give reward for every

supplier that achieve its specification process.

And the most important thing that made McDonald’s globally success in entering every country

is Plan to Win Strategy, this strategy actually bring McDonald’s products to become more

relevant to local and regional preferences. In France, McDonald’s referred as McDo and every

products in France is environmental friendly and based on local resources. Menu also different,

it’s have P’tit Plaisir, Little Mozza , Croques Monsieurs etc. In the US McDonald’s is food to go

orders but in France is dine in because people in France usually like to dine in and spend time

with their friends or family. In Germany there is McCafe which know become world-wide

product of McDonald’s, German is also sensitive with environmental issues so McDonald’s

outlets in German used biodiesel oil, used...