Dominos Pizza

DOMINO’S SIZZLES WITH PIZZA TRACKER

1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.

 They are taking and customizing orders using a touch-screen interface, maintaining sales figures, and compiling customer information.   inputs, they capture data about customer orders, purchase orders etc.   Processes, they record these data, and store it in host machine.   outputs are in the form of documents such as income statement, sales figures and customer information. Decision support system

Input: taking online orders

process: making pizza and providing online status of pizza ordered

Output: pizza delivered

2. How do these systems help Domino’s improve its business performance?

These systems be capable of reduce business costs, improve information accuracy, and improve service level.   After each transaction is processed immediately and the affected records are updated.

3. How did the online pizza ordering system improve the process of ordering a Domino’s pizza?

Consumers can go to Domino’s website through connecting with the Internet anywhere, and order pizzas whatever they like.   The system allows customers to watch a simulated photographic version of their pizza as they customize its size, sauces, and toppings.   The image changes with each change a customer makes.   Then, once customers place an order, they are able to view its progress online with Pizza Tracker. 

4. How effective are these systems in giving Domino’s a competitive edge? Explain your answer.

The company's improved business processes are becoming a source of competitive strength because the systems enable the company to innovate and execute its operations more quickly than its rivals. Moreover, the technology is also supporting new business models like the online pizza ordering system.