3701 Marketing Communication

MARKETING

COMMUNICATION

COM 3701

ASSIGNMENT 1

Page

1

UNIQUE NUMBER 728678

49446444

COM 3701 ASSIGNMENT 1

Unique Number: 728678

Declaration

I, the undersigned, hereby declare that this is my own and

personal work, except where the work(s) or publications of

others have been acknowledged by means of reference

techniques.

I have read and understood Tutorial Letter CMNALLE/301

regarding

technical

and

presentation

requirements,

referencing techniques and plagiarism.

Daisy Marowanidze

49446444

9 March 2016

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2

Witness: Emmanuel Kadzunge

49446444

COM 3701 ASSIGNMENT 1

Unique Number: 728678

Table of Contents

COVER PAGE

1

DECLARATION

2

TABLE OF CONTENTS

3

INTRODUCTION

4

1

SITUATION ANALYSIS

4

2

MARKETING OPPORTUNITIES

5

3

MARKETING OBJECTIVES

6

4

STRATEGIES AND ACTION PLANS

7

5

FINANCIAL CONTROLS AND BUDGETS

8

8

SOURCES CONSULTED

9

Page

3

CONCLUSION

49446444

COM 3701 ASSIGNMENT 1

Unique Number: 728678

INTRODUCTION

This assignment is a marketing plan raising awareness of Pusang

International hotel.

It introduces a vacation package aiming university

students. Following, are the five steps of a marketing plan adopted to suit

Pusang International hotel and attract the precise audience. The marketing

plan steps discussed are situation analysis, marketing opportunities,

marketing objectives, strategies and action plans and, financial controls and

budgets respectively.

1

SITUATION ANALYSIS

Pusang International Hotel is a luxurious four (4) star hotel located at the foot

of the Ukhahlamba Mountain range. It has two hundred (200) bedrooms and

seventy three (73) employees.

Hotel stays are most likely by guests who live in towns close to and

surrounding Drakensburg.

Pusang International hotel offers exclusive,

quality, four star services with a market share of about sixty five (65) percent....