Over-the-Top Communications Services Market Trends, Segment Analysis and Overview 2016: Hexa Reports

Hexa Reports

Market Research Reports and Insightful Company Profiles

Over-the-top

communications

services

Emerging

monetization paths, Segment Analysis and Overview,

Research Report By Hexa Reports

Summary

Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application

interfaces to new voice and video communications, with revenue dilution implications for carriers

worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players

such as Facebook and Google is a clear indication of heightened mobile communications competitive

pressure from these new players in 2016 and beyond.

OTT players are transforming their communications apps into rich media platforms that serve as social

networking hubs, offering a number of media services. Apps built on top of messaging enable users to

solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still,

we argue that OTT communications providers need partnerships with carriers, to garner scale and

differentiation.

Browse Detail Report With TOC @ http://www.hexareports.com/report/over-the-topcommunications-services-emerging-monetization-paths/details

Hexa Reports

Market Research Reports and Insightful Company Profiles

Key Findings













The strategy of most, if not all, OTT messaging providers is to gain scale first and then monetize. All

communications OTT apps with global aspirations are in a race to become the biggest platform in

order to attract developers, which in turn should add more value to an offering.

OTT players are transforming their communications apps into rich media platforms that serve as

social networking hubs, offering a number of media services. Apps built on top of messaging enable

users to solve broad problems. Messaging becomes a hub for consuming content and making

transactions.

LINE Messenger and WeChat are the few OTT communications players to demonstrate revenue.

They can serve as a...