The Lego Group

The LEGO Group

A short presentation 2015

CONTENTS

03 A positive impact

04 LEGO® products for all children

07 Organisation

08 The LEGO Group in key figures

09 A responsible business

11 The LEGO Strategy

12 How LEGO products are made

14 A growing population

15 The history of the minifigure

16 It all began in 1932

18 LEGO Community

21 LEGO Education

21 FIRST LEGO League

22 The LEGO Foundation

23 LEGOLAND® parks

24 Fun LEGO facts

27 Using the LEGO brand name

2

THE LEGO GROUP 2015

A positive impact

The power of play

Play is universal. Children, regardless of their gender, age,

ethnicity, and culture, embrace play for what it is. Play has the

powerful ability to develop children’s social, emotional, and

cognitive skills, which is why we continue to emphasise the

importance of ‘good quality play’ as a significant contributor

to children’s growth and development.

Endless creativity

When you engage with the LEGO® play experience, you will

get to explore a unique system that combines structure, logic,

and creativity, which enables learning through play by reason­

ing systematically and thinking creatively. The LEGO System

in Play means that all bricks can be combined in countless

ways, providing you with the opportunity to be endlessly cre­

ative in expressing your imagination.

A responsible business

Ever since the founding of the LEGO Group in 1932 the core

focus has always been on providing children with fun and

engaging play experiences of the highest quality. While this

remains the LEGO Group’s primary focus and biggest contri­

bution to the world, the company is also committed to caring

for the environment and the society that children will inherit.

President and CEO of the LEGO Group,

Jørgen Vig Knudstorp

We want to make

a positive impact

on the world

that all children

will inherit. We

do so primarily

through our play

materials and their

contribution to

children’s learning

and development,

but also by

doing business

in...