Boston Beer

1. Have you ever tried one of the Boston Beer brews? If so, how did you

like the taste? Was it worth the higher price? I haven’t tried any one of the

Boston Beer brews, so I’m not sure whether I will like its taste. I searched

the key word “the Boston Beer” on the Internet, I found that there are three

distinct characteristics of this brand’s beers: strong-flavor, unique package

and high prices. Although a lot of beer aficionados will pay for the high

price, as an ordinary beer customer, I don’t think it deserve the higher price.

I have two reasons: Firstly, it is difficult for ordinary beer customers to

distinguish which kind of beer have a good quality and which kind of beer

haven’t. Not to mention, which brewery use premium ingredients to brew

their beer. In most of time, we choose to buy a brand of beer just because

its advertisement successfully leave its name in our mind or the

recommendation from our friends.

On the other hand, we usually drink beer with our friends at home party. So

our main objective is to have fun not enjoy tasting high-quality beers. Also,

its unique package does not make sense to us. No one will collect them, so

the simpler the better. We don’t want to pay the bill for its beautiful

package. To pay the same money, we prefer to have more quantity to

ensure everyone can have enough beer than ensure everyone can have

high-quality beer. On this point, the Boston Beer will lose a big part of beer

customers because of its high-price strategy. In summary, the Boston Beer

products do not deserve such a high price because their value in quality

and package can’t be recognized by the general public.

2. The investment community evidently thought Boston Beer had great

growth potential to have bid up the initial price so quickly. Why do you

suppose so many fell into this trap? Or was Jim Koch a poor executive in

not bringing Boston Beer up to their expectations? So many people fell into

this trap because they overestimated...