Swottt

Strengths

Weakness

-Starbucks is the market leader in the coffee industry with its world leading quality coffee beans (Arabica beans). Starbucks believes in serving the best quality coffee possible. (Starbucks has more than 30 blends and single-origin premium Arabica beans, Long term relationships with farmers in Latin America, Asia and Africa creating a better future for farmers, leading producer in fair trade coffee). Their goal by 2015 is that all of their coffee will be grown using ethical trading and responsible growing practices.

Starbucks.com (2011) Company Information

Retrieved from: http://www.starbucks.com/about-us/company-information

-Starbucks is a very profitable business to its owners and stockholders. As of October 20, 2011 the return on investment is at 33.39%. Starbucks also outlined plans to expand its presence and accelerate profitable growth in both the U.S. retail business and in key international markets.

(Starbucks encourages and rewards employees for innovative ideas, employees are well trained and have a vast knowledge about all products) One of Starbucks goals by 2015 is to have their partners contribute one million hours of community service through their Hands On Network).

Starbucks.com (2011) Community Involvement

Retrieved from:http://www.starbucks.com/responsibility/learn-more/goals-and-progress/community#open

Starbucks.com (2011) Article, Outlining Strategy for Accelerating Profitable Global Growth

Retrieved from: http://news.starbucks.com/article_display.cfm?article_id=547

-Starbucks believes in social responsibility giving back to the community and bringing people together. (Community Involvement with community service, Recycling and Reusable cups, Energy and Water Conservation with Ethos Water Fund and Green Building to reduce the amount of harm to trees making them a social responsible business) Starbucks also is part of several programs such as Create Jobs...