Submitted by: Submitted by Sarah23123
Views: 10
Words: 1207
Pages: 5
Category: Business and Industry
Date Submitted: 04/16/2016 08:21 PM
Marketing communication
Corporate objectives
For the new company, one important principle is to establish the culture of the company, which means that the main responsibility of a company is to provide fashionable and inexperience dresses for consumers. On the other words, the positioning of the company is also good design and cheap price clothing retailer.
Marketing objectives
when the setup stage of the corporate, lots of money are invested in developing brand awareness. Therefore, the primary marketing objective is to maximum sales volume to ensure the cash flow operate normally, only the enough money can ensure the operation of the corporate. The further objective is to establish brand image and culture when consumers accept the culture of the corporate. They can become the loyal consumer and purchase the products again. They also would like to share the shopping experience with their friends, which has a positive influence on their peer's purchase behaviors. Consequently, developing branding is an important task for corporate long-term growth.
Marketing communication objective
For the marketing communication, it is necessary to set the objective. The objective is to ensure the half of target consumers know this website, and 10% people have the purchase behaviors. This means the marketing communication plan must ensure advertising the large cover consumers and the products are suitable for the consumers.
Marketing communications strategy
The target customers of Sexy Goddess are 16- to 34-years-old females in the UK, who are interested in online shopping. The demand of these people is pretty clothes with a low-cost price. The characteristics determine the advertising approaches of the website, and the advertising should be you entertaining and in accordance with their values. Because these females are enthusiastic about new things and keen on online sharing of resources, the approaches of advertising should be allocated to online advertising....