Asm Strategic Management

Table of Content

Acknowledge 3

Outline 4

Executive Summary 6

Industry Life Cycle 7

Key Success Factors (KSF) 8

Porter’s Five Forces 11

Internal Factor Analysis Summary (IFAS) 13

External Factor Analysis Summary (EFAS) 15

Strategic Factor Analysis Summary (SFAS) 17

TOWS Matrix 19

Assessment of Company Performance 21

Review of option for Future Direction 22

Usefulness of Strategic Management Models 23

List of References 25

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Acknowledge

I would like to acknowledge and extend my heartfelt gratitude to my lecturer Mr. G. V Nathan for providing honest support and careful guidance on how to write this assignment. Without the encouragement and assistance of the lecturer, this assignment might not have been completed on time.

My gratitude also goes to some of my classmates who have selflessly and generously helped me with my assignment.

All in all, thank you Mr. G. V Nathan and my classmates with my best wishes.

University of Bradford / MDIS

Applied Strategic Management

Project Outline

Name: Ding Jun

Student No.: 09032487

Batch No.: BAFD2 0911A

Selected Company: Carrefour Group

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Brief of company

Carrefour is the second-largest retailer globally by sales, behind Wal-Mart, and the largest in Europe, with a range of formats from hypermarkets to hard discount and local convenience stores.

Reasons for selecting

Carrefour is ditching the stores as part of a new strategy to give up on areas where it's unlikely to become market leader, and push harder in places where it could be. I wonder whether this strategy makes Carrefour go further, or limit its internationalization.

Main strategic issue facing the company

← product safety and quality

This involves training, establishing procedures, and systematic hygiene and quality audits in stores and warehouses.

← Freedom of choice

Industrial brand, regional brand, own-brand or “first price”...