Apple Case Questions

3. What are the keys to success in Apple?

Apple has had many decades of continued success and with those many years, the platform for Apple and its target market and competitors has changed consistently.

The First key to success for Apple is their drive for technological innovation, anticipating where the market is supposed to go versus where the market is already headed. When Apple first entered the computer industry, they were first movers. They were able to revolutionize the way home computing was both viewed and accessed. This naturally gave them a large market share, especially with the huge successes of the Apple II. In the 1980’s, Apple remained ahead of the competition by producing key products such as landmark programs as Visicalc (Spreadsheet alternative) developed for the Apple ll. Furthermore, a staple innovator can been seen in the IPod. The IPod helped launch the trendy image Apple was developing while acquiring market share due to its lack of competition and transition from CDs to MP3 format.

The Second key to success for Apple is their strategy to include expanding its distribution to effectively reach more customers with high quality sales and post sales support experience….providing long term satisfaction towards their productivity solutions.

When you purchase an Apple product, you are not only buying excellence, but a well supported apparatus as well. In today's tech market, the lifespan of any tech product is at most 2 to 4 years. Apple is aware of this, and not only sells you on the experience of excellence but also that should something go wrong with your new device, you will always be able to acquire support. For example, Apple has the AppleCare Protection Plan, which is a fee based services that provides phone support and hardware repairs in store along with a range of diagnostic tools. This concept provided consumer confidence that their premium product was well supported into the future.

The Third key to success for...