Marketing Exam for Intro to Marketing

Principles Exam #2

Student: ___________________________________________________________________________

Figure 7-1

1. According to Figure 7-1 above, what does C represent in the marketing research process?

A. define the problem

B. collect relevant information

C. develop the research plan

D. develop findings

E. take marketing actions

2. Secondary data can be divided into two parts - __________ and __________.

A. primary data; empirical data

B. empirical data; secondary data

C. tertiary data; demographic data

D. demographic data; observational data

E. internal secondary data; external secondary data

3. Several market research companies pay households and businesses to record all their purchases using a paper or electronic diary, which allows for an economical way to collect consistent data over time. These data are referred to as __________.

A. sponsored data

B. data reciprocity

C. syndicated sampling

D. syndicated panel data

E. data journaling

4. The Internet website USA.gov

A. is a depository of information on U.S. business, economic and trade activity collected by the federal government.

B. is a portal to all government websites that can be found by topic or keyword.

C. provides up-to-the-minute business news and security prices plus research reports of companies, industries, and countries.

D. is the most popular Internet portal to enter key words or topics for specific searches.

E. accesses information in online databases and an index of blogs by primary topic.

5. When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods surrounding its branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering __________ data.

A. intercept

B. secondary

C. questionnaire

D. observational

E. nonprobability

6. The practice of identifying "emerging shifts in social behavior," which are...