Timberland - from Bootmaker to Earthkeeper Management Essay

Timberland – from bootmaker to earthkeeper

1. Timberland's stakeholders include groups or individuals who either can affect the achievement of Timberland’s business objectives. Their stakeholders include: Employees, Customers, Communities, Shareholders, Suppliers and Factory Workers, Non-Governmental Organizations, Media, Government Entities and Business Colleagues.

2. A vast majority of Timberland’s boots are now equipped with Green Rubber soles, which are made nearly from 50% of recycled materials. This method is socially responsible rather than using the cheapest method at the cost of the environment. Timberland also prides itself on its Community Service given by its own employees. Each year Timberland gives its employees 40 paid hours to volunteer in their community and sponsors events associated with Earth Day and Serve-a-palooza. Timberland also assists its manufacturing partners in improving the land, water, and air near their plants and tanneries, resulting in the planting of more than one million trees in the last ten years, including 300,000 fruit trees in Haiti.

Problem solving: Timberland is no stranger to offshore factories. With more than 300 factories in 38 different countries, Timberland exposes itself to a fair amount of environmental uncertainty. However, by spreading their resources in so many developing countries leaves them in a less risky position, as each country possesses its own political, environmental, and financial risk position. Also, Timberland is spreading the risk of pollution and erosion by producing in more than one country.

Further research: VF Corporation is an American clothing corporation that sells jean wear, underwear, and work wear. VF Corporation owns Wrangler Jeans, Fruit of Loom, North Face, and 25 more clothing brands that produced over $11 Billion in revenue in 2013. They also own 28 different companies from North Face to Vans, all top brands in their competitive field. Timberland managed to amass 20% of...