Social Entrepreneurship: Market Based Solution to Address Social and Environment Problems

SOCIAL ENTREPRENEURSHIP: MARKET

BASED SOLUTION TO ADDRESS SOCIAL

AND ENVIRONMENT PROBLEMS

Ujjwal Anurag

www.businesssandesh.in

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SOCIAL ENTREPRENEURSHIP: MARKET BASED SOLUTION

TO ADDRESS SOCIAL AND ENVIRONMENT PROBLEMS

- Ujjwal Anurag

E mail: ujjwal.anurag@businesssandesh.in

Social entrepreneurship uses innovative, market – based solutions to address social

and environment problems. These solutions can be a new product, new approach to

resolving these community challenges.

Social entrepreneurship is about applying practical, innovative and sustainable

approaches to benefit society in general, with an emphasis on those who are

marginalized

and

poor.

A social enterprise exists primarly to provide a solution to a social or environmental

problem, and must use a business approach that works financially. Social enterprises

are different from traditional enterprise in that their key focus is to positively impact

society and the environment.

They use their profits to rainforce the social impact of their enterprise.Social enterprises

are not the same as business focused on the use of social media (eg. twitter) or social

marketing.

Social enterprises are also not the same as companies that only make philanthropic

donations or organize and other community engagement initiatives. Social

entrepreneurship has gained renewed currency in a...