Digital Signage Market Share, Growth, and Forecasts 2016-2020

Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.

Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the

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following advantages:

Frequent and easy content updating

Interactive abilities due to touch screens, movement detection, and image capturing

Out-of-home advertising that shows video content along with traditional ads or messages

Delivery of targeted messages to specific locations or consumers at specific times

Technavio's analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020. To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:

Retail

Quick service restaurants (QSRs) and other restaurants

Education

Healthcare

Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)

Technavio's report, Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market....