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Category: Business and Industry
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Case Study
CASE AUTHOR: MANISH KUMAR JAIN, CASESTUDYINC. COM
Please note: This case study written from published resources is for use as a basis for class discussion and for information purposes only. Care
taken to ensure correctness of the facts, but information may not be accurate and the content is not a substitute for professional advice.
Unauthorized distribution of this document electronically or otherwise prohibited.
August 2012. Please contact info@casestudyinc.com for any queries.
Table of Contents
1.
Introduction - Supply chain management problems at Nike ....................................................................... 3
2.
Nike Background ............................................................................................................................................................ 3
3.
Nike’s Futures – An advance-order purchase system..................................................................................... 5
4.
Nike’s supply chain project - from make-to-sell to make-to-order ........................................................... 5
5.
An ERP solution gone bad .......................................................................................................................................... 6
6.
Playing the blame game. What went wrong? ..................................................................................................... 7
7.
Nike’s business model and Inadequate Data problems ................................................................................. 7
8.
The Turnaround ............................................................................................................................................................. 8
9.
Questions for discussion ............................................................................................................................................. 9
Bibliography...