Business Studies

Asian Business Research Conference Proceedings’ 2012

Asian Society of Management and Marketing Research

&

Islamia College (University) Peshawar

First Asian Business Research Conference

8-9 September, 2012

Held at Islamia College (University) Peshawar

Pakistan

Full Paper Proceedings

Editors:

Dr. Azhar Mansur Khan

Dr. Atiq ur Rehman

Mr. Usman Ehsan

Volume 1, Number 1

ISSN 2227-7935

i

Asian Business Research Conference Proceedings’ 2012

Quad-e-Azam

Founder of Pakistan

ii

Asian Business Research Conference Proceedings’ 2012

Conference Chair’s Welcome Note

Respected participants,

I feel honored and privileged to mark the beginning of Vice

Chancellorship with the launch of a new research initiative in the form of

International conference titled as; “1st Asian Business Research

Conference” to be held on 8th and 9th September, 2012 as joint venture

collaborated with Asian Society of Management and Marketing Research

(ASMMR).

The conference being the first academic venture of international scope

since the grant of university charter to Islamia College is to promote an intellectual culture- a

culture that is based on values of research, exchanges and acceptance of ideas, trespassing

frontiers of biases, prejudices and suspicions. I envision, the Conference will serve as a

platform to promote research through free debates and communications between the

academia and industry, researchers and the students, administrators and the organizations,

managers and the workforce, marketers and the customers, leaders and the led, East and the

West, extremists and the liberals, conservatives and the progressives, orthodox and the

modernists, and so on. There is no denying the fact that universities across cultures are

podium of research and creativity of knowledge. And the present state of human knowledge

available to human mind across the globe is prelude to consultation and creativity based on

scientific research and inquiry. Islamia College (Chartered University) Peshawar...