Apple Case

Apple Inc. is a multinational corporation, which designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications

It sells its products worldwide through its retail stores, online stores, as well as through third-party cellular network carriers, wholesalers and retailers

Its reportable operating segments consist of Americas, Europe, Japan, Greater China, Rest of Asia Pacific and Retail.

It serves various consumers, small and mid-sized businesses, as well as education, enterprise, and government customers

Apple was founded by Steve Jobs, Steve Wozniak, Ronald Wayne in 1976

In 1976, Steve Wozniak and Steve Jobs released the Apple I computer. The founders incorporated the company in 1977

Apple went public on December 12, 1980 at $22.00 per share

Apple introduced the Macintosh in 1984, a year later Steve Jobs resigns

In 1997 Jobs returned as CEO

In 1998 iMac debuted

In 2001 the iPod was introduced

In 2003 iTunes Store was introduced

In 2007 the iPhone was released

In 2008 MacBook Air was released

In 2010 iPad was introduced

In 2013 Mac Pro was released

Apple has always had the ability to create a demand for a product that was previously unheard of. Take, for example, the original success of the iPod and iTunes. Previously, consumers would listen to music either on a CD or the radio. The invention of the iPod and iTunes allowed consumers to listen to music without the required bulk of CDs. Music could easily be stored on acomputer without a need for a CD cabinet.

Apple has the ability to dominate in every sector they choose to enter, whether that is in home computers (the Mac), music (iPod, iTunes) or mobile phones (iPhone). They enter a sector and instantly they control it.

The key to innovation is the willingness and desire to be different....