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Date Submitted: 05/03/2016 02:15 AM
Market outlook for juice consumption in Europe
The juice market in Europe is expected to decline because of the high sugar content in juice drinks. Technavioas market research analysts estimate the market to reach more than USD 32 billion in revenues by 2019.
In terms of consumption, the juice market in Europe was estimated to be close to 19 billion liters in 2014. Orange and apple juices together constituted the major share of juice consumption in Europe with a combined market share of about 55% in terms of volume. Adverse weather conditions in Florida and Brazil, the two major suppliers of orange to the European market is further expected to decrease the import of oranges to Europe. It is expected to decrease the consumption of orange juice further during the forecast period. Consumption in minor segments such as apricot, alphonso mango, pineapple and passion fruit are also expected to increase during the same period.
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Market segmentation by product
100% fruit juice from concentrate
100% fruit juice not from concentrate
Nectar
Vegetable juices
Fruit drink
In 2014, though 100% fruit juice from concentrate accounted for a larger market share in terms of revenue, it is expected to witness a decline in 2019 due to having higher sugar concentration. Nectar had a market share of close to 22% which is also slated to decline in 2019.
Market segmentation by distribution channel
Supermarkets and hypermarkets
On-trade
Independent retailers
Specialist retailers
Other
Market share of the leading juice consuming countries of Europe
Germany
Spain
UK
France
Italy
The juice market in Germany was estimated to be around USD 7 billion in 2014. The demand for juice drinks is Germany remained low as more consumers preferred carbonated soft drinks and flavored water. Companies in Germany are trying to improve the declining...