Us Natural and Organic Food Market Competitive Strategies and Forecasts, 2016-2020

Market outlook of natural and organic food in the US

The consumer demand for organic products has broadened. Natural and organic food stores and cooperatives are not the only vendors, but mainstream mass market stores and retailers like Tesco, Wal-Mart and Costco now provide organic products such as organic tea, cereals, oats and fats, seasonings like ketchup, spices powder and many others. Technavioa€™s market research analysts predict the natural and organic food market in the US to grow at a CAGR of over 14% in 2014.

The US dominates the global organic food market, and Germany and France follow it. US contributes almost 50% to the global market share, primarily because of the increased awareness about healthy lifestyles and healthy food among the US population.

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Market segmentation by type

Natural food market

Organic food market

The natural food segment is expected to dominate the natural and organic food market in the US during the forecast period. An increase in the number of private labels, a limited number of government regulations, and rising natural food retail outlets fosters the growth of this market. Amazon entered the organic retail market with more than 100 organic brands ranging from snacks to oils and beans in 2014.

Natural and organic food market segmentation in the US by distribution channel

Mass merchandise

Natural health farms

Online

Others

The natural and organic food market in the US was dominated by the mass merchandiser segment in 2014, and it accounted for a market share of approximately 45%-47%. The retail mass merchandisers segment is primarily a mass merchandiser and includes supermarkets, hypermarkets, discount houses, and warehouse clubs.

Leading vendors analyzed in the report

Amy's Kitchen

General Mills

Nature's Path Foods

Organic Valley

The Other prominent vendors...