Gopro Baby

GoPro Baby

To be there when you can’t be

Marketing 351

April 13, 2016

GoPro Baby is a new product line offered through GoPro. The intention for this new product line is for baby monitoring. With incredible HD video and instant streaming, GoPro Baby is the perfect choice for anyone looking for a new and improved baby monitor. Our mission at GoPro Baby is to provide peace of mind to every mother, father, and guardian no matter where they might be. Bringing a new, higher standard to video and voice baby monitoring is what we strive to do so that all parents will be able to enjoy precious moments watching over their kids. Voice-only baby monitoring will be a thing of the past.

Strengths

With the technology available through our other GoPro lines, we will be able to have impressive features for our new GoPro Baby line. Since a lot of our competition is voice only monitors, we have the upper hand to be able to offer our HD video that would also enable the user to take instant HD photos through the video at any time. With internet access, our customers will be able to stream the live video from anywhere they are; whether that be downstairs in the kitchen or overseas. Because of Internet access, parents can view the live stream from a computer, tablet, or smartphone.

We already have the software to support the products. To get this new product line going, it will only require some slight tweaking of our current GoPro products and the addition of some select accessories such as a stand for the camera or a wall attachment to keep the baby monitor in place. We can also offer video viewing screens so that parents don’t always need to use a computer or phone to view the live stream.

Our GoPro cameras also have the advantage of being small, lightweight, compact and discrete. Hiding the small, 1.6” x 2.3” x 1” camera is as simple as placing it in a corner, and there are no distracting lights or sounds that would prevent our customers’ children from having a good...