Submitted by: Submitted by xufengdiaoling
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Pages: 14
Category: Business and Industry
Date Submitted: 05/03/2016 03:37 AM
1) Introduction
1.1 Company profile and history
Mandarin Oriental Singapore belongs to the Mandarin Oriental Hotel
Group which is the award-winning owner and operator of some world's
luxurious hotels, resorts and residences. The hotel first opened in
Singapore in 1987 with the original name “The Oriental” and it was reopened its door on 1 December 2004 after a multi-million-dollar
renovation (The Center for Hospitality Research 2004). The Oriental
was renamed as “Mandarin Oriental” on 25 September 2007 (Travel
and Tourism Industry News 2007).
The Mandarin Oriental Hotel Group (MOHG) is a hotel management
company which is a part of Jardine Matheson Holdings Limited. They
also include some companies such as Jardine Pacific and Hong Kong
Land (Appendices 1). Its headquarters is located in Hong Kong (Jardine
Matheson Limited 2009). The company was listed on the Hong Kong
Stock Exchange from 1987 to 1995 under the name “Mandarin Oriental
International Limited” and on the Singapore Exchange on 20 February
1991 (Absolute Astronomy.com. 2009).
1.2 Report focusing
The report focuses to analyze the Singapore hospitality and tourism
market which has a lot of opportunities for Mandarin Oriental Hotel
upon the time two Integrated Resorts: Maria Bay Sands and Resort
World Sentosa open.
2) Strategic Analysis
2.1 Internal Environment
2.1.1 Vision, Mission Statement and Objective
The Vision Statement relates to what the organization would like to
achieve in the future state and visible to outside world. It should be
held by possible improvement paths or employee development
programmers. The Mission Statement is the chosen activities what will
enable the organization to be successful. It must be different from its
competitors and define the business that the firm wants to be in.
Company's Objective is specific kinds of performance and the result
that the company try to produce (Appendices 2) (Thompson and Martin
2005).
Mandarin Oriental The...