Eric & Kipsy

THE UNIVERSITY OF THE WEST INDIES

CAVE HILL CAMPUS

FACULTY OF SOCIAL SCIENCES

DEPARTMENT OF MANAGEMENT STUDIES

The Case Analysis of Eric & Kipsy

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Table of Contents

PART I .......................................................................................................................................................... 2

Background Information ........................................................................................................................... 2

PART II......................................................................................................................................................... 4

Problem Statement: ................................................................................................................................... 4

PART III ....................................................................................................................................................... 5

Analysis .................................................................................................................................................... 5

Alternatives ................................................................................................................................................. 12

Recommendations ....................................................................................................................................... 15

Action Plan.................................................................................................................................................. 17

CONCLUSION ........................................................................................................................................... 18

Bibliography ............................................................................................................................................... 19

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PART I

Background Information

Eric is the new manager...