Chuck Carey Press Release

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Kevin Anonymous, Troika

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Cell: 323-555-1212

Other Writer, UCLA Empowered

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John Doe, UCLA Empowered

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Fourth Writer, UCLA Empowered

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FOR IMMEDIATE RELEASE

EMPOWERED UCLA EXTENSION TAPS TROIKA BRANDING

TITAN, CHUCK CAREY AS GUEST LECTURER

Troika’s Executive Producer and Co-Founder Shares Invaluable Lessons That Made

Them #1 In Sports and Entertainment Branding

(HOLLYWOOD, CA – April 17, 2013) -- Empowered UCLA Extension—a

collaboration between UCLA and Empowered Careers—announced today that Chuck

Carey, President and Co-Founder of the EMMY award-winning Troika Design Group

has been added to the guest lecturer roster for the groundbreaking Empowered New

Media and Marketing program, giving students insight from a true brand master into what

it takes to create a brand philosophy that allows companies to thrive.

Troika under Carey’s vision and leadership grew into a full service branding company

with a focus on sports media. Clients consist of top entertainment media brands including

ABC, FOX, Time Warner, Disney, ESPN, E!, UPN, Food Network, Comedy Central,

HGV, Fine Living, TV Guide Channel and VHI. In 2005, Troika Design Group won the

26th Annual Sports Emmy Award for “Outstanding Graphic Design” for ESPN’s 25th

Anniversary show packaging. At Troika, Carey created a foundation that consisted of a

clear understanding of the purpose of media and a deep fundamental understanding of

client needs. “There is no one better in strategic branding than Troika, and Troika is

Chuck Carey,” said Kevin Mardesich, Writing for Marketing and Advertising Instructor

at Empowered UCLA.

UCLA is excited about this new partnership with Carey, starting now with spring classes

beginning on April 10. This partnership will give students a unique opportunity to learn...