Fee-Based Banking Market Size, Share, Trends and Forecast 2016

Fee-based Banking Market Emerging Opportunities, Key Trends, Size, Drivers, Outlook, Strategies, Products and Competitive Landscape

The reliance of banks on fees and commissions increased following the latest financial crisis in both developed and emerging economies. Due to a weak demand for borrowing and low interest rates, banks have increased their focus on non-interest revenue. The proportion of fees and commission income in the total banking revenue however, varies according to country. The rising or decreasing proportion of fee income reflects the difference in consumers' preferences in different countries, the inherited pricing structure imposed by the banks and the country's economic cycle.

Although, consumers have strong preference for free basic banking services, evidence from different consumer surveys suggest that consumers are willing to pay for products that add value and convenience to basic banking services. Customers are willing to pay for interest-free emergency funds, automatic direct debits, increased grace periods on due payments, investment services and premium reward-associated accounts and cards.

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Key HighLights

Consumers have become increasingly value-driven and are looking for benefits beyond standard products and services. This has led to customers being less willing to pay for services which they perceive as basic. However, consumers have demonstrated a willingness to pay for value-add services which has provided banks with new opportunities to earn additional fees and commissions from innovative products and services.

Table Of Content

1 Executive Summary

2 Bank Revenues since the Financial Crisis

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3 Interest Income vs. Non-interest Income

4 Do Consumers Pay for Current Accounts?

5 Is Overdraft Still the Main Profitability...