Agenda

About Disney ►Divisions of Disney Divisions of Disney ►A bit of History A bit of History ►About the CASE About the CASE ►SWOT Analysis SWOT Analysis ►Its Current Executive Management Its Current Executive Management ►Recommended Organizational structures Recommended Organizational structures Model 1 Model 1 Model 2 Model 2 Model 3 Model

The Walt Disney Company (most commonly (most commonly known as known asDisney Disney) ( ) (NYSE NYSE: :DIS DIS) is one of the largest ) is one of the largest media and entertainment corporations in the world. media and entertainment corporations in the world. Founded on Founded on October 16 October 16, ,1923 1923 by brothers by brothersWalt Waltand and Roy Disney Roy Disney as a small animation studio as a small animation studio ►Today it is one of the largest Today it is one of the largestHol lywood Hollywood studios and studios and also owns eleven also owns eleven theme parks theme parks, two , two water parks water parksand and several television networks, including the several television networks, including the American Broadcasting Company American Broadcasting Company(ABC). (ABC). ►Disney's corporate headquarters and primary Disney's corporate headquarters and primary production facilities are located at the production facilities are located at the Walt Disney Studios Walt Disney Studiosin inBurba nk Burbank, ,Cal ifornia California, ,USA USA. . ►The company is a component of the The company is a component of the Dow Jones Industrial Average Dow Jones Industrial Average. It had revenues of . It had revenues of $31.9 billion $31.9 billion in 2005 in 2005

Continued….. 02/11/08 ►On June 12, 2006 Disney Mobile phone On June 12, 2006 Disney Mobile phone service is launche service is launched d ►On On January 23 January 23, Disney announces a , Disney announces a deal to purchase deal to purchase Pixar Animation Studios Pixar Animation Studios in an all-stock in an all-stock transaction worth $7.4bn transaction worth $7.4bn...