Customer Utility

Synopsis on Blocks to Customer Utility

Businesses would like to provide the most excellent service to customers, but the

majorities of them are unsuccessful to do it constantly. When buyers feel they have had an

exceptional experience and they feel the company has increased their satisfaction, the buyer will

return and be engaged. An engaged customer will share positive experiences and give the

company personal details. “The greatest blocks to utility often represent the greatest and most

pressing opportunities to unlock exceptional utility,” (Kim & Mauborgne, 2005, p122).

Google Android tries to ensure the best user experience by opening up as much of the

operating system as possible to any user. There may be fragmented versions of Android which

may provide a user with a unique experience. This will mean fewer users for each variation. That

will make it harder to receive support for accessory makers, app developers, and technology

writers. This makes it take longer for modified Android phones to get updates. Google Android

also powers the Samsung Galaxy Tab, Google TV, Amazon Kindle, and countless other devices.

Parrot, which is a high-tech company home based in Paris, makes digital photo frames and

vehicle stereo systems with Android. Amazon and a few other device makers cannot access

Google Play from their devices because they opted out of the Google apps package.

Our team will begin removing the blocks of utility by doing several things. We can use

Google Android’s PEST and SWOT analysis, to get weaknesses and the challenges the product

faces. We can also research our top competitors Apple – IOS system and Microsoft – Windows

to find their strengths to compare. We will begin by investigating their technical specifications

and capabilities which can come from analyzing their engineering documentation. We can

conduct surveys of consumers and examine their public reviews. After understanding the

strengths, and opportunities, we can then begin to differentiate...