The Case of the Missing Time

TOKYO DISNEY RESORT

Communication Plan

Aziza Turlibekova

Oleksandra Bocheliuk

CONTENT

I. Company.

1. Mission &Vision.

2. Corporate goals & marketing objectives.

3. Positioning.

4. Segmentation.

5. Target audience

6. Communication objectives

7. Main messages

8. Product & Service

9. Branding

II. Instruments

* Advertising

* Public Relations

* Sales Promotions.

* Personal Selling.

* Direct Marketing

III. Contact points with the customer:

1. Facilities

2. Service

III. Conclusion

IV. Bibliography

I. COMPANY

Tokyo Disneyland opened its doors on April 15, 1983. It was primarily modeled on Walt Disney World in US and was the first Disney theme park to open outside the United States of America. The park is owned and operated by Oriental Land Co., Ltd (OLC), which licenses the theme from the Walt Disney Company. The only two Disney parks that are not wholly or partially owned by the Walt Disney Company are Tokyo Disneyland and Tokyo DisneySea.

Tokyo Disneyland is located in the Tokyo Bay area, near Maihama. It is a 51 ha theme park, being a part of Tokyo Disney Resort in Urayasu, Chiba, Japan. The park consists of seven themed areas: Adventureland, Critter Country, Fantasyland, Tomorrowland, Toontown, Westernland and World Bazaar and six Official Hotels within Tokyo Disney Resort.

In terms of annual attendance, Tokyo Disneyland is the largest amusement park not only in Japan but also in the Asia-Pacific region, with a total of 17,300,000 visitors in 2014, which means 0.5% more visits than the previous year.

Mission & Vision

Mission and vision statement of the Walt Disney Company is the following:

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and...