Submitted by: Submitted by Aziza
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Pages: 20
Category: Philosophy and Psychology
Date Submitted: 05/10/2016 02:12 PM
TOKYO DISNEY RESORT
Communication Plan
Aziza Turlibekova
Oleksandra Bocheliuk
CONTENT
I. Company.
1. Mission &Vision.
2. Corporate goals & marketing objectives.
3. Positioning.
4. Segmentation.
5. Target audience
6. Communication objectives
7. Main messages
8. Product & Service
9. Branding
II. Instruments
* Advertising
* Public Relations
* Sales Promotions.
* Personal Selling.
* Direct Marketing
III. Contact points with the customer:
1. Facilities
2. Service
III. Conclusion
IV. Bibliography
I. COMPANY
Tokyo Disneyland opened its doors on April 15, 1983. It was primarily modeled on Walt Disney World in US and was the first Disney theme park to open outside the United States of America. The park is owned and operated by Oriental Land Co., Ltd (OLC), which licenses the theme from the Walt Disney Company. The only two Disney parks that are not wholly or partially owned by the Walt Disney Company are Tokyo Disneyland and Tokyo DisneySea.
Tokyo Disneyland is located in the Tokyo Bay area, near Maihama. It is a 51 ha theme park, being a part of Tokyo Disney Resort in Urayasu, Chiba, Japan. The park consists of seven themed areas: Adventureland, Critter Country, Fantasyland, Tomorrowland, Toontown, Westernland and World Bazaar and six Official Hotels within Tokyo Disney Resort.
In terms of annual attendance, Tokyo Disneyland is the largest amusement park not only in Japan but also in the Asia-Pacific region, with a total of 17,300,000 visitors in 2014, which means 0.5% more visits than the previous year.
Mission & Vision
Mission and vision statement of the Walt Disney Company is the following:
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and...