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SUMITOMO CHEMICAL
MEGATRENDS
Prof. Robert J Davies
July 21, 2015
MEGATRENDS
THE CHALLENGE
MEGATRENDS
Definition
Megatrends are the large, potentially
transformational global forces that will define the
future and force changes in how we approach the
decisions we make about society, business and our
lives.
How do we expect the world to look in 2020 or 2030?
What are the key forces driving change?
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Dr Robert J Davies
7/21/2015
MEGATRENDS
Why are they important?
• Mega Trends have diverse meanings and impacts for
different industries, companies, and individuals.
• Analysis of these mega trends and their implications
forms an important component of a company's future
strategy, development, and innovation process
• Organizations that recognize global megatrends and
plan for a changing world are more likely to be the
market leaders of the future.
Agile Leaders and Adaptable Organizations
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Dr Robert J Davies
7/21/2015
MEGATRENDS
Identifying Trends
Impact of Global,
Regional &
National Factors
Industry &
Competitive
Forces
Customers Needs,
Wants &
Perceptions
How might trends and discontinuities in these areas affect our
ability to create, deliver, capture and sustain value?
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Dr Robert J Davies
7/21/2015
MEGATRENDS
Case Study Example: Tesla
•Do megatrends support Tesla’s
vision & strategy?
•What assumptions is Elon Musk
making?
•What are the risks?
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Dr Robert J Davies
7/21/2015
MEGATRENDS
From trends to strategy
Pollution &
Global Warming
Natural Gas/Oil
Fracking
Developing
Economies
Electricity
Generating Station
Power Grid
Distribution
Electric Plane
Tesla Electric Car
Storage:
Lithium-Ion
Batteries
Solar Power
Tesla Lithium-Ion
Battery Plant
Wind Turbines
BYD Lithium-Ion
Battery Plant
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Govt. Energy
Policy
Dr Robert J Davies
7/21/2015
MEGATRENDS
IDENTIFYING KEY TRENDS
MEGATRENDS
Anticipating the Future
PRESCIENT: knowledge of actions or events before
they occur; anticipation of the course of events;...