Submitted by: Submitted by Skylar
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Category: Business and Industry
Date Submitted: 05/13/2016 10:44 PM
KXO222 – Business & Information Analysis
Tutorial: Module 2 / SWOT Analysis
Name: LiuJia
UTas ID: 415373
Tutorial Group:
Due Date: Sunday 6th March 2016
Due Time: 9pm (Shanghai-Time)
Submission to: Dropbox on MyLO
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Instructions: Your lecturer will provide with 3 scenarios. In groups, you are to conduct a SWOT Analysis for each during your allocated tutorial, and submit your answer to MyLO
SWOT Analysis Template (with some examples)
Strengths | Weaknesses |
* Political support * Funding available * Market experience * Strong leadership | * Project is very complex * Likely to be costly * May have environmental impact * Staff resources are already stretched |
Opportunities | Threats |
* Project may improve local economy * Will improve safety * Project will boost company's public image | * Environmental constraints * Time delays * Opposition to change |
Scenario 1:IKEA
Strengths | Weaknesses |
* A famous international franchised brand of home decoration * The design concepts are diversified * Low price strategy * Product innovation ability | * No customized furniture services * Economic recession * Raw material and labor costs rising * Quality control is not stable |
Opportunities | Threats |
* Expand the store positions * The new sales channel: online sales * Business environment is more and more open by The World Trade Organization | * Low price competition * Geographical, cultural differences * Environmental protection put forward higher requirements to the product quality |
Scenario 2:APPLE
Strengths | Weaknesses |
* Complete ecosystem industrial chain * Attach great importance to the innovation * High cash flows and growth rate * High brand awareness and reputation | * The price is higher, losing market share of low-end customers * Over-reliance on iPhone and iPad product lines * The imperfection of the supply chain...