Bit310 - Business Development Plan

BIT 310 Business Development

Business Plan

“Music Menu”

Theresia Florentina Onnik Gabriella

E1100247

Table of Contents

Table of Content ..............................................................................................................i

1. Background ..................................................................................................................... 1

2. Executive Summary ........................................................................................................ 2

3. Business Mission & Objective ........................................................................................ 3

4. Industry Features & Market Research ............................................................................ 4

4.1 The Industry ............................................................................................................. 4

4.2 The Competitor ........................................................................................................ 4

4.3 Market Segmentation ............................................................................................... 5

4.4 SWOT Analysis ....................................................................................................... 5

4.5 Market Analysis Summary ...................................................................................... 6

5. Product ............................................................................................................................ 7

6. Marketing Plan ................................................................................................................ 8

6.1 Product Plan ............................................................................................................. 8

6.2 Price ......................................................................................................................... 8

6.3 Promotion...