Submitted by: Submitted by onnikg
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Words: 4330
Pages: 18
Category: Business and Industry
Date Submitted: 05/15/2016 07:39 AM
BIT 310 Business Development
Business Plan
“Music Menu”
Theresia Florentina Onnik Gabriella
E1100247
Table of Contents
Table of Content ..............................................................................................................i
1. Background ..................................................................................................................... 1
2. Executive Summary ........................................................................................................ 2
3. Business Mission & Objective ........................................................................................ 3
4. Industry Features & Market Research ............................................................................ 4
4.1 The Industry ............................................................................................................. 4
4.2 The Competitor ........................................................................................................ 4
4.3 Market Segmentation ............................................................................................... 5
4.4 SWOT Analysis ....................................................................................................... 5
4.5 Market Analysis Summary ...................................................................................... 6
5. Product ............................................................................................................................ 7
6. Marketing Plan ................................................................................................................ 8
6.1 Product Plan ............................................................................................................. 8
6.2 Price ......................................................................................................................... 8
6.3 Promotion...