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Category: Business and Industry
Date Submitted: 05/16/2016 01:26 AM
Asia Pacific Bakery Market: rising demand for whole wheat bakery products as healthy alternative
Asia Pacific Bakery Market deals with the demand, supply, scope and the current market of bakery goods in Asia Pacific region. There is a high demand for instant bakery items in this region due to high population. Following highlights are by IndustryARC for a clear picture of the market.
Highlights of Asia Pacific Bakery Market region and product wise:
India:
* Britannia- a dominant brand for breads and biscuits with noticeable demand and high value sales
* Breakfast cereals are led by Kellogg’s with one third value share owing to high brand value
* Per Capita bread consumption in India is high due to use of bread for breakfast
* Per capita biscuit consumption is increasing in India
* Urbanization fuels growth for breakfast cereal, especially corn flakes, thus increasing Asia pacific bakery market scope
China:
* Gulian Sea Mild led the market for breakfast cereals previously.
* Robust distribution network of key players taking away share from artisanal bakers
* Breakfast cereals gaining prominence as an alternate to traditional breakfast
Australia:
* Arnott’s Biscuits Ltd held half of the value share for biscuits in last years.
* Private label and domestic players pulling sales of Kellogg’s
Baked desserts in Japanese market with highest percent of the value sales in the region and cakes & Pastries’ sales are more promising in Indian sub-continent.
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Segmentations in Asia Pacific Bakery Market:
Asia Pacific Bakery Market is segmented into various categories by type, by category, by distribution channel, by country in the Asia-Pacific region; by marketing research firm IndustryARC for the detailed understanding of the market and its prospects during 2015-2020.
By type: baked goods (bakery desserts, baked breads and rolls,...