Strategy Management Case 1

Walt Disney Company - 2009

Case Notes Prepared by: Dr. Mernoush Banton

Case Author: Dr. Mernoush Banton

A. Case Abstract

Walt Disney Company (www.disney.com) is comprehensive business policy and strategic management case that includes the company’s fiscal year-end September 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Orlando, Florida, Walt Disney Company is traded on the New York Stock Exchange under ticker symbol DIS.

B. Vision Statement (proposed)

Faithful and committed in bringing unparalleled entertainment experiences to our customers.

C. Mission Statement (actual)

To be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

Mission Statement (Proposed)

To be one of the world’s leading producers and providers of entertainment and information, we offer value, quality and enjoyment to our customers through highly dedicated and trained employees (1, 2, 9). Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (3, 4, 5). We are committed to be socially responsible and to give back to the community and society whenever possible. (6, 7, 8)

1. Customer

2. Products or services

3. Markets

4. Technology

5. Concern for survival, profitability, growth

6. Philosophy

7. Self-concept

8. Concern for public image

9....