Organisational Communication

STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,

SEMESTER 1

MODULE CODE:

COM2602

TITLE OF MODULE:

INTERGRATED

ORGANISATIONAL

COMMUNICATION

ASSIGNMENT:

2

STUDENT NUMBER:

41009649

ASSIGNMENT NAME:

COMMUNICATION INTEGRATION

PRINCIPLES, PROCESS AND

EVALUATION MEASUREMENT

I, the undersigned, hereby declare that this is my own and personal work, except where

the work(s) or publications of others have been acknowledged by means of reference

techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and

presentation requirements, referencing techniques and plagiarism.

Name: Mologadi Makgobathe

Signature: MH Makgobathe

Student number: 41009649

Date: 1 April 2015

Witness‘name: Stephen Boikanyo

0

STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,

SEMESTER 1

TABLE OF CONTENTS

PAGE

1

INTRODUCTION

2

1.1

COMMUNICATION INTEGRATION PROCESS

2

1.1.1

Planned messages

2

1.1.2

Product messages

2

1.1.3

Service messages

3

1.1.4

Unplanned messages

3

2

INTRODUCTION

4

2.1

INTEGRATED COMMUNICATION MEASUREMENT

4

2.1.1

The process of integration

4

2.1.2

The output of integration

4

2.1.3

Outcomes or effects of integration

5

2.1.4

Integrating traditional and online research

5

2.1.4.1 Challenges

3

5-6

CONCLUSION

6

SOURCES CONSULTED

1

STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,

SEMESTER 1

INTRODUCTION

The evolution for communication integration derived the concept from marketing

communication as a need to align messages sent to internal and external

stakeholders. The market trends, trends in organisations and societal demands

have contributed to the need to identity messages created by organisations.

1.1

Communication Integration Principles and Processes

1.1.1 Planned messages

Planned messages are delivered in the...