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Date Submitted: 05/16/2016 05:32 AM
STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,
SEMESTER 1
MODULE CODE:
COM2602
TITLE OF MODULE:
INTERGRATED
ORGANISATIONAL
COMMUNICATION
ASSIGNMENT:
2
STUDENT NUMBER:
41009649
ASSIGNMENT NAME:
COMMUNICATION INTEGRATION
PRINCIPLES, PROCESS AND
EVALUATION MEASUREMENT
I, the undersigned, hereby declare that this is my own and personal work, except where
the work(s) or publications of others have been acknowledged by means of reference
techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and
presentation requirements, referencing techniques and plagiarism.
Name: Mologadi Makgobathe
Signature: MH Makgobathe
Student number: 41009649
Date: 1 April 2015
Witnessâname: Stephen Boikanyo
0
STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,
SEMESTER 1
TABLE OF CONTENTS
PAGE
1
INTRODUCTION
2
1.1
COMMUNICATION INTEGRATION PROCESS
2
1.1.1
Planned messages
2
1.1.2
Product messages
2
1.1.3
Service messages
3
1.1.4
Unplanned messages
3
2
INTRODUCTION
4
2.1
INTEGRATED COMMUNICATION MEASUREMENT
4
2.1.1
The process of integration
4
2.1.2
The output of integration
4
2.1.3
Outcomes or effects of integration
5
2.1.4
Integrating traditional and online research
5
2.1.4.1 Challenges
3
5-6
CONCLUSION
6
SOURCES CONSULTED
1
STUDENT NUMBER: 41009649, COM2602, ASSIGNMENT NUMBER: 578846,
SEMESTER 1
INTRODUCTION
The evolution for communication integration derived the concept from marketing
communication as a need to align messages sent to internal and external
stakeholders. The market trends, trends in organisations and societal demands
have contributed to the need to identity messages created by organisations.
1.1
Communication Integration Principles and Processes
1.1.1 Planned messages
Planned messages are delivered in the...