Submitted by: Submitted by jchica
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Words: 7360
Pages: 30
Category: Business and Industry
Date Submitted: 05/19/2016 06:48 PM
Mattel Inc.
Company analysis
Global expansion & Marketing success
Jull Frank Chica
Table of Contents
Company background and history...................................................................................... 3
Analysis and industry......................................................................................................4 & 5
Global Market Expansion ...........................................................................................6, 7 & 8
Competition analysis....................................................................................................9 & 10
Current and future profile..................................................................................................11
Challenges, Strengths and weaknesses..............................................................................12
Mattel’s Company Ratios….............................................................................13, 14, 15 & 16
Opportunities, threats and management vision ...............................................................17
Mattel’s global marketing success……………………………………………………………………………..……18
Recommendations and conclusion.......................................................................19, 20 & 21
Company background and history
Mattel is the largest manufacturer of toys in the United States. They are responsible for
creating well-known brands, like Barbie, Fisher-Price, Hot Wheels, and the American Girl doll
collections. In 1945 co-founders Harold “Matt” Matson and Elliot Handler started the world-known
toy manufacturer company, Mattel, Inc. Mattel is the world’s leading marketing, design,
and manufacturing company of both toys and family products. Mattel meets the “Mickey Mouse Club”
and in 1959 the famous Barbie doll made her debut with Mattel. In 1993, Mattel, Inc. merges with the
world’s number one manufacturer in infant and preschool toys,...